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Proposal · prepared for Davis Gregory Solicitors · 25 May 2026

A few specific fixes for cheltenhamsolicitors.co.uk

Davis Gregory Solicitors · 23-25 Rodney Road, Cheltenham · website rebuild

I rebuild small-business sites in my spare time when I can see they are leaving conversions on the table. I spent half an hour on cheltenhamsolicitors.co.uk, on the SRA register, on Companies House and on a mobile phone with the Resolution and CQS badges in view. Three things stood out, all of them about a 48-year practice presenting a quieter version of itself than the record on file deserves.

Open the live preview  › Read the three findings Reply to the proposal
Notary Public · 23-25 Rodney Road · Cheltenham

A 48-year Cheltenham practice, gathered on one domain.

The rebuild puts the Davis Gregory name on the door and the 1977 founding in the hero, with both regulators (SRA and the Faculty Office) named once. Open the live preview ›
01

A 48-year practice trading under three different identities at once, and the strongest one is the one nobody can email.

What I saw

The website is on cheltenhamsolicitors.co.uk, the staff inboxes are on davisg.co.uk, the Companies House register and the SRA register both record the firm as DAVIS GREGORY LIMITED, and davisgregory.co.uk is a third address the firm does not control. A prospective client who hears "Davis Gregory" on the phone, searches it on Google, lands on a page titled "Cheltenham Solicitors" and gets a reply from enquiries@davisg.co.uk reasonably wonders whether the same firm appears three times in their inbox. The brand earned over forty-eight years (Davis & Co 1977, Ticehurst Wyatt joining in 1987, Gregorys merging in 1994, Davis Gregory Limited from 2003) is distributed across domains that none of them sit on top of.

What the rebuild does about it

After rebuild: a single canonical home at the rebuild URL, with the legacy cheltenhamsolicitors.co.uk and the firm-name davisgregory.co.uk (if reclaimable, both checked) 301-redirecting in, and the davisg.co.uk inbox addressed as the firm address everywhere on the page. JSON-LD declares one legalName, one alternateName, one address. The Davis Gregory name is the headline; "Cheltenham solicitors since 1977" is the eyebrow under it; the search-engine signals all point at one place.

02

The 1977 founding date, the 1987 Ticehurst Wyatt merger and the 1994 Gregorys merger are the firm’s single strongest asset and appear nowhere above the fold.

What I saw

The homepage hero badge currently reads "Expert solicitors in Cheltenham" with no founding year, no founder name and no mention of the two mergers that built the firm. The /about page tells the 1977 story in a single block of body copy below a stock conveyancing image. The LegalService JSON-LD that Google and the AI assistants read has no foundingDate, no founder Person record, no member Person records for the three current directors (Simon Greener, Laura Srodon, Tim Howarth) and no historical predecessor-firm names. A potential client who asks ChatGPT or Google "oldest solicitor in Cheltenham" gets a competitor that started in 2002 because Davis Gregory is machine-invisible on its own provenance.

What the rebuild does about it

After rebuild: a "Cheltenham, since 1977" badge in the hero eyebrow, Martin Davis named as the founder in the lede, the three current directors named in the heritage block with their SRA numbers visible, a timeline block running 1977 Davis & Co to 1987 Ticehurst Wyatt to 1994 Gregorys to 2003 limited company to 2011 SRA recognised body to 2026, and a structured-data block with foundingDate 1977, founder Person record for Martin Davis, and member Person records for the three current directors so AI assistants can answer the "oldest" question correctly.

03

When a happy client shares the firm’s link on WhatsApp, LinkedIn or iMessage the social preview is a 32-pixel cropped favicon, not a face and not the office.

What I saw

The og:image declared in the head of cheltenhamsolicitors.co.uk points at /wp-content/uploads/2022/08/cropped-dg-favicon.png, a 32 by 32 pixel favicon crop. Paste the homepage URL into WhatsApp or iMessage today and the unfurl renders a blurry blue square with no face, no building, no firm name. Every word-of-mouth share between a satisfied client and their friend at the school gates undersells the firm before the friend has clicked. The same applies to LinkedIn shares of the practice pages, which most often come from the directors themselves.

What the rebuild does about it

After rebuild: a real og:image at 1200 by 630 on every shareable page, defaulting to the hand-pressed notarial-seal photograph the firm already owns. Per-page overrides for /family, /property and /notary so a share of a service page unfurls with the right context. og:title and og:description tuned to the page being shared, not duplicated from the search-result snippet. The friend-of-a-client preview now does some of the persuading the email or text message used to do alone.

Pricing
£2,000Fixed for the rebuild. One-off.
£150Per month for hosting and ongoing care.
£50Optional. Embedded chatbot trained on FAQs.
No retainer. No contract. No in-person visits, fully remote from Switzerland.
  • One round of revisions before launch
  • DNS cutover handled (you keep every domain in your name)
  • 30 days of post-launch tweaks at no extra cost
  • Source code handed over on day 60 (you own everything)

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Cotswold and West-Country builds this quarter, and the first confirmed wins the slot. If I do not hear back by 4 June 2026, the proposal site comes down.

The rebuild
See the live rebuild
A working preview you can click through · opens in a new tab ›

Corey Musa · Cardiff software developer based in Switzerland · +44 7884 442 651 · corey@builtbycorey.com